Kapil Sethi
Urological and Robotic Surgeon

A Melbourne urologist with expertise in minimally invasive surgical techniques.

Visual Identity
Photography
UI Design
Illustrations
User Flows
Wire Frames
Hi Fidelity Designs
Prototyping

The Brief:

Kapil Sethi is a Melbourne trained Urologist with expertise in minimally invasive surgical techniques for benign and malignant conditions of the kidney, prostate and bladder. The brief was to create an identity and website to reflect Kapils professional and friendly approach. And to highlight the minimally invasive surgeries he offers - with a strong focus on using the latest and proven technologies such as laser and robotics.

Solution:

The client and I wanted to avoid the expected retail / medical visuals and create a visual identity that projects Kapil’s friendly, accessible process and his highly skilled experience. A simple typographic logo is supported by a warm, neutral colour palette and custom icon illustrations.

Tools:

Adobe XD, Illustrator, Photoshop, InDesign, MIro.

Process:

Research, Identity Concepts, Development & Refinement, Site Map, User Flows, Wire Frames, User Testing, Hi Fidelity Designs, Design Iterations, Developer Handover.