The Woodruff Years
Melbourne Airport

An event identity, digital presentation and commemorative book design.

Event Identity
Book Design
Event Digital Presentation
Parking Pass Design

Melbourne Airport began a remarkable transformation during Chris Woodruff’s time as CEO; with a 43% increase in passenger numbers and the successful delivery of billions of dollars of investment. The work continues today with re-vamped international terminals and further infrastructure updates.

Our brief was to create a memorable event invitation, digital presentation and commemorative book design to celebrate Chris Woodruff’s eight years as CEO of Melbourne Airport. The logo mark and ‘W’ symbolise a leader that’s made a long lasting influence. The book design has a hard cover, bound in textured cloth, with gold foil logo on front. Internally there’s a mix of paper stocks, metallic, coated and uncoated, carefully curated to show off the impressive airport images.